Platinum Luxury Auctions®
Platinum Luxury Auctions® is the only luxury auction company founded exclusively on experience in the auction sale of luxury properties on behalf of affluent owners. In fact, Platinum is responsible for developing the “luxury auction” concept for the non-distressed auction sale of multimillion-dollar real estate, and owns the Federal trademark rights to the term luxury auction®. The members of Platinum’s team have closed more than $990 million in luxury real estate auction sales, and have advised or consulted on more than $2.65 billion in additional luxury auction property volume. To hear what Platinum’s clients and partners have to say about these sales, please visit the Testimonials page.
Platinum’s luxury auction® platform combines key elements of the following five fields: luxury real estate brokerage, auctions, advertising, marketing and public relations. Platinum’s elegant combination of these services ensures its clients they are participating in the most sophisticated and effective auction program that is available for luxury properties. Further, the firm provides these services to its clients for a fraction of the cost required to retain experts from each of these fields individually.
Through its considerable experience, Platinum has built an extensive, global database of high-net-worth buyers. Many of these buyers prefer auctions as their venue for very high-value purchases. By only contacting these buyers with special auction opportunities, the firm maintains a positive and communicative relationship with them.